Vurt wants you to look at vertical videos as a genre of their own
News Source
β’2026-10-11T09:00:00-04:00
π° What Happened
A company called Vurt wants viewers to treat vertical videos as a genre of their own. Vurt is betting that vertical entertainment is moving from phones to wide-screen TVs. Almost every major streaming service, from Disney Plus to HBO Max, is now experimenting with vertical content. Vurt argues these short shows deserve to be recognised as their own format.
π The Backstory
Vertical videos became popular on TikTok, Instagram, and YouTube Shorts. Streamers are now trying to bring that style to television. βMicro-dramasβ β very short, often serialised vertical shows β have become a big business, especially in Asia. Vurt says the format has its own rules and storytelling style.
π― Why It Matters
It shows how phones are changing what TV looks like, and how the shows people watch will increasingly be made for vertical screens.
A company called Vurt wants viewers to treat vertical videos as a genre of their own. Vurt is betting that vertical entertainment is moving from phones to wide-screen TVs. Almost every major streaming service, from Disney Plus to HBO Max, is now experimenting with vertical content. Vurt argues these short shows deserve to be recognised as their own format.
Vertical videos became popular on TikTok, Instagram, and YouTube Shorts. Streamers are now trying to bring that style to television. βMicro-dramasβ β very short, often serialised vertical shows β have become a big business, especially in Asia. Vurt says the format has its own rules and storytelling style.
It shows how phones are changing what TV looks like, and how the shows people watch will increasingly be made for vertical screens.