Apple is set to hold its big September event on September 9. The company is expected to show its first foldable iPhone, more than five years after Samsung made one. The phone, likely called the iPhone Ultra, may cost over $2,000.
People have high hopes because Tim Cook is passing the CEO role to John Ternus. Early testers report the device feels premium and opens into a wide display. Apple may also announce new AirPods and iPhone 18 models.
π The Backstory
Apple kept its iPhone design similar for years while rivals like Samsung explored folding screens. Now Apple is finally joining that market with a whole new shape. The company usually stays quiet about launches, but leaks offer useful clues.
These events matter because Apple's choices shape what other companies do. Moving to foldable phones is a gamble, but a strong result could push the whole industry to follow.
π― Why It Matters
Apple's newest phones affect what millions of people buy and use every day. If Apple shifts to foldable, pricey devices, that change could reshape the phone market and what future phones look like for everyone.
Apple is set to hold its big September event on September 9. The company is expected to show its first foldable iPhone, more than five years after Samsung made one. The phone, likely called the iPhone Ultra, may cost over $2,000.
People have high hopes because Tim Cook is passing the CEO role to John Ternus. Early testers report the device feels premium and opens into a wide display. Apple may also announce new AirPods and iPhone 18 models.
Apple kept its iPhone design similar for years while rivals like Samsung explored folding screens. Now Apple is finally joining that market with a whole new shape. The company usually stays quiet about launches, but leaks offer useful clues.
These events matter because Apple's choices shape what other companies do. Moving to foldable phones is a gamble, but a strong result could push the whole industry to follow.
Apple's newest phones affect what millions of people buy and use every day. If Apple shifts to foldable, pricey devices, that change could reshape the phone market and what future phones look like for everyone.