Apple launched a new device leasing program allowing customers to lease iPhones, iPads, Macs, and Watches with monthly payments, promising lessees won't pay more than full retail price. The Verge analyzed the program and found it offers real savings for regular upgraders but is not cost-effective for long-term device holders.
π The Backstory
Apple has historically sold devices through outright purchases, trade-in programs, and carrier subsidies. The new Upgrade Program moves Apple into the device-as-a-service model, similar to the iPhone Upgrade Program launched years ago. The company has been shifting toward subscription-based revenue models across its business.
π― Why It Matters
The program could fundamentally change how consumers buy Apple devices, making premium hardware more accessible while locking users into Apple's ecosystem. It also signals the industry's broader shift toward subscription-based hardware access rather than outright ownership, with implications for consumer rights and total cost of ownership.
Apple launched a new device leasing program allowing customers to lease iPhones, iPads, Macs, and Watches with monthly payments, promising lessees won't pay more than full retail price. The Verge analyzed the program and found it offers real savings for regular upgraders but is not cost-effective for long-term device holders.
Apple has historically sold devices through outright purchases, trade-in programs, and carrier subsidies. The new Upgrade Program moves Apple into the device-as-a-service model, similar to the iPhone Upgrade Program launched years ago. The company has been shifting toward subscription-based revenue models across its business.
The program could fundamentally change how consumers buy Apple devices, making premium hardware more accessible while locking users into Apple's ecosystem. It also signals the industry's broader shift toward subscription-based hardware access rather than outright ownership, with implications for consumer rights and total cost of ownership.