In a Decoder interview, NBCUniversal Media Group chairman Matt Strauss explains why Peacock is betting on YouTube and TikTok. He says NBC now treats broadcast and streaming as one business, with shared programming and marketing teams.
Peacock became profitable for the first time this year. Live sports, including Sunday Night Football and the NBA, are central to the plan.
π The Backstory
Comcast spun off most NBCU cable channels into a company called Versant, and is now separating NBCU entirely. Strauss says the broadcast network still works like a megaphone that brings viewers to Peacock.
He points to big moments like the Super Bowl, the Winter Olympics and the World Cup. He also says viewers move between platforms, with 40% of Love Island viewers also watching the World Cup.
π― Why It Matters
Where you watch sport and TV is shifting fast. That shift decides what you pay each month and which apps survive.
In a Decoder interview, NBCUniversal Media Group chairman Matt Strauss explains why Peacock is betting on YouTube and TikTok. He says NBC now treats broadcast and streaming as one business, with shared programming and marketing teams.
Peacock became profitable for the first time this year. Live sports, including Sunday Night Football and the NBA, are central to the plan.
Comcast spun off most NBCU cable channels into a company called Versant, and is now separating NBCU entirely. Strauss says the broadcast network still works like a megaphone that brings viewers to Peacock.
He points to big moments like the Super Bowl, the Winter Olympics and the World Cup. He also says viewers move between platforms, with 40% of Love Island viewers also watching the World Cup.
Where you watch sport and TV is shifting fast. That shift decides what you pay each month and which apps survive.