X replaces its revenue-sharing program with ‘Original Content Rewards’
News Source
•2026-08-08T17:15:12-04:00
📰 What Happened
X, the social network owned by Elon Musk, is ending its revenue-sharing program for creators. The old program had changed many times and drawn complaints. Starting on 8 September, it will be replaced by a new ‘Original Content Rewards’ program.
To join the new program, creators need at least 500 verified followers and must post work that X judges to be original. The company also says it wants to make money from older, unused usernames. It is the latest change in a difficult few years for people who earn money on the platform.
🔍 The Backstory
X, formerly known as Twitter, was bought by Elon Musk in 2022. Since then, he has quickly changed how creators earn money, often rewriting the rules. Many of his earlier creator schemes were criticised as confusing or unfair.
The platform has also tried new ways to raise money, including in-app features and charging for verified accounts. Creators have had to keep up with constant changes, and some have left for rival apps. Whether the new rewards program will be more stable or popular than the last one remains to be seen.
🎯 Why It Matters
People who post on X may earn money, and how that works matters to them. Reliable payouts encourage original work, while constant rule changes make creators’ income uncertain and shape the kinds of posts you see.
X, the social network owned by Elon Musk, is ending its revenue-sharing program for creators. The old program had changed many times and drawn complaints. Starting on 8 September, it will be replaced by a new ‘Original Content Rewards’ program.
To join the new program, creators need at least 500 verified followers and must post work that X judges to be original. The company also says it wants to make money from older, unused usernames. It is the latest change in a difficult few years for people who earn money on the platform.
X, formerly known as Twitter, was bought by Elon Musk in 2022. Since then, he has quickly changed how creators earn money, often rewriting the rules. Many of his earlier creator schemes were criticised as confusing or unfair.
The platform has also tried new ways to raise money, including in-app features and charging for verified accounts. Creators have had to keep up with constant changes, and some have left for rival apps. Whether the new rewards program will be more stable or popular than the last one remains to be seen.
People who post on X may earn money, and how that works matters to them. Reliable payouts encourage original work, while constant rule changes make creators’ income uncertain and shape the kinds of posts you see.