Peacock Hikes Prices Across All Subscription Plans
Deadline
β’Tue, 18 Aug 2026 19:33:46 +0000
π° What Happened
NBCUniversal's streamer Peacock raised prices across all of its monthly and annual subscription plans effective August 18. The Select monthly plan rises to $8.99 (from $7.99), Premium to $12.99 (from $10.99) and Premium Plus to $19.99 (from $16.99), with annual plans rising similarly. For subscribers who joined before August 18, new pricing takes effect at the next billing date on or after September 17.
π The Backstory
Peacock last raised its prices a year ago. The service said the changes allow it to 'continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.' The increase is part of a broader industry trend of streaming platforms raising prices as they shift from subscriber growth toward profitability.
π― Why It Matters
The hike is another sign of streaming services moving away from low-cost growth to chase profitability, and it adds to the rising cost of subscribing to multiple platforms. It reflects the intensifying economics of the streaming business as platforms balance content investment against pricing power.
NBCUniversal's streamer Peacock raised prices across all of its monthly and annual subscription plans effective August 18. The Select monthly plan rises to $8.99 (from $7.99), Premium to $12.99 (from $10.99) and Premium Plus to $19.99 (from $16.99), with annual plans rising similarly. For subscribers who joined before August 18, new pricing takes effect at the next billing date on or after September 17.
Peacock last raised its prices a year ago. The service said the changes allow it to 'continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.' The increase is part of a broader industry trend of streaming platforms raising prices as they shift from subscriber growth toward profitability.
The hike is another sign of streaming services moving away from low-cost growth to chase profitability, and it adds to the rising cost of subscribing to multiple platforms. It reflects the intensifying economics of the streaming business as platforms balance content investment against pricing power.