The official Pokémon Center store restocked a hyped 30th Anniversary item, but instead of the Ultra Premium Collection fans were expecting, it offered only small mini tins. Each tin contains two packs and sells for $9.99, far below the prices asked by major retailers. Buyers had to wait in long online queues, sometimes for hours, to buy one.
The Pokémon Center is the official online store, and its limited drops sell out fast. Resellers often buy stock to sell on at higher prices, so the store uses anti-bot tools. Fans say those tools can wrongly flag real customers who click through many listings. There are eight tin designs, including Pikachu, Mewtwo, Umbreon and Greninja, so a buyer could in theory get as many as 16 packs. The Ultra Premium Collection is expected to go on sale in a couple of weeks.
It shows how frustrating card collecting has become, with fans fighting bots, long queues and resellers for a few packs. It also highlights the awkward trade-off for stores: anti-bot measures strong enough to stop resellers can also catch and punish genuine buyers, which annoys the people the store wants to keep.

The official Pokémon Center store restocked a hyped 30th Anniversary item, but instead of the Ultra Premium Collection fans were expecting, it offered only small mini tins. Each tin contains two packs and sells for $9.99, far below the prices asked by major retailers. Buyers had to wait in long online queues, sometimes for hours, to buy one.

The Pokémon Center is the official online store, and its limited drops sell out fast. Resellers often buy stock to sell on at higher prices, so the store uses anti-bot tools. Fans say those tools can wrongly flag real customers who click through many listings. There are eight tin designs, including Pikachu, Mewtwo, Umbreon and Greninja, so a buyer could in theory get as many as 16 packs. The Ultra Premium Collection is expected to go on sale in a couple of weeks.

It shows how frustrating card collecting has become, with fans fighting bots, long queues and resellers for a few packs. It also highlights the awkward trade-off for stores: anti-bot measures strong enough to stop resellers can also catch and punish genuine buyers, which annoys the people the store wants to keep.

📰 Source: News Source
polygon.com ↗
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