Reddit is testing ads inside search results. The company says ads will match what a person is looking for.
A search for an espresso station could show ads for machines, beans or mugs. A search for a home office setup might bring up desks and monitors. Reddit is starting with a small group of advertisers.
The platform already runs ads in feeds, in threads and through sponsored posts.
π The Backstory
Reddit makes most of its money from advertising. It has struggled to turn its huge audience into steady profit since listing on the stock market in 2024.
The company has made several changes recently, including new feeds and limits on who can use Old Reddit. A plan to require users to log in helped push the share price down 29%.
π― Why It Matters
Search results are how many people find advice from real users. Mixing ads into them makes it harder to tell honest tips from paid promotion.
Reddit is testing ads inside search results. The company says ads will match what a person is looking for.
A search for an espresso station could show ads for machines, beans or mugs. A search for a home office setup might bring up desks and monitors. Reddit is starting with a small group of advertisers.
The platform already runs ads in feeds, in threads and through sponsored posts.
Reddit makes most of its money from advertising. It has struggled to turn its huge audience into steady profit since listing on the stock market in 2024.
The company has made several changes recently, including new feeds and limits on who can use Old Reddit. A plan to require users to log in helped push the share price down 29%.
Search results are how many people find advice from real users. Mixing ads into them makes it harder to tell honest tips from paid promotion.